As we navigate through an era where personalisation and convenience rule the industry, it is essential to embrace the best use of technology and maintain close contact with customers to bridge the communication gap. Using innovative solutions to enhance the customer experience in the shopping mall helps mall operators stay ahead in the competitive market. 

Digital Transformation

With the number of options to shop customers have in the market, walking into stores to make purchases is tiresome and time-consuming. Customers prefer a shopping experience with a seamless blend of offline and online experiences. Adapting to digital transformation helps in not just surviving, but thriving in the competitive landscape. 

Omnichannel Retail

Imagine walking into a clothing store, which allows you to purchase the products displayed in the physical store and also gives you access to explore the other options available using their website or mobile application. Customers expect such experiences which are convenient, personalized and consistent across all channels they have access to while interacting with their favourite brands. 

Omnichannel retail goes beyond having a presence in multiple channels but seamlessly creating an experience where customers can transition between different channels. Irrespective of whether the customer visits the physical store, or uses the website or mobile app where they receive personalized recommendations, the journey remains consistent and convenient. 

Streamlining Operations

Behind the scenes, technology assists to monitor the on-ground staff and ensure that the tasks are done efficiently. Using mobile apps to communicate retailer’s issues to the staff members helps them take timely action. Inventory management and the movement of materials in and out of the malls should be communicated to the security staff and should be recorded as well. Intimating the team regarding any maintenance issues can be automated by using IoT sensors which collect the data and communicate using a channel. 

Sustainability and Ethical Shopping

A consumer survey conducted by YouGov on behalf of Deloitte in the UK states that 53% of consumers prefer durable products that could be reused, recycled or repaired. The same study also found a correlation between sustainability and brand loyalty. 

Consumers are moving towards greener products and opting for green loyalty in malls can boost the growth. 

Introducing a green loyalty programme, charity donation points and refill points where customers can drop off their unwanted products and repurpose or drop them off in exchange for points or rewards can boost their interest in coming to their stores.  Communicating the same to the customers using their different channels drives traffic to the mall as well as to the particular store. Maintaining a transparent environment by stating their policies and practises increases brand loyalty.

A mall management software that allows retailers to communicate seamlessly with their customers and their team increases their efficiency and also allows them to keep their customers updated with all the exciting offers in their stores. 

Are you looking for mall management software that allows you to communicate with all the stakeholders? If yes, check out MonkSpaces.Ai, the ultimate mall management platform bringing you an ecosystem of products to digitise and automate your operations and delight retailers, owners and shoppers.