The Power of Customer Surveys

The “The Economics of Tenant Retention” reports that over 60% of customer turnover is controllable. The highest controlling factor is staff performance which is the largest determining factor in why a tenant moves out. 

So, how do operators know how tenants are feeling?  

The Power of Customer Surveys? 

1. Lack of Time and Resources: Many property managers are stretched thin, balancing daily operations like maintenance, tenant communications, and financial management. In such a busy environment, surveys often get pushed aside. 

2. No Structured Survey Workflow: Another major barrier is the absence of a structured process to automate survey creation, distribution, and analysis.

And, If Google Forms and Typeforms are easy to send, property managers would be doing it.

How can we make a difference? 

We are introducing CUSTOMER SURVEY as a FEATURE across our product suite.

Traditionally, collecting tenant feedback involves several manual steps that can be time-consuming and inefficient. The typical process looks something like this:

1. Curate the right set of questions for your survey.
2. Manually select the tenants you want to send the survey to.
3. Send emails and hope for responses.
4. Follow up with tenants who haven't replied.
5. Track who has responded and who hasn’t.
6. Send out reminder emails to those who need a nudge.
7. Finally, analyze the responses, compile them into a report, and share with stakeholders.

While this approach can get you results, it’s far from streamlined. That’s where an automated solution can make all the difference.

With Automation, It’s Easier Than Ever.

Imagine a simplified, tech-driven workflow:

1. Select a Survey Template – Use pre-designed templates that already contain relevant questions.
2. Choose Your Audience – Easily select the group of tenants you want to send the survey to with a few clicks.
3. Send the Survey – No manual emailing involved—automated systems handle the distribution for you.

Review Responses with Ease:

• Individually – Dive deep into each tenant’s feedback if you need specific insights.
• Through Graphs – Visualize the overall sentiment with easy-to-read charts.
• Download the Report – Quickly generate a full report of the results, ready to share with your team or stakeholders.

Additional Features to Make Life Easier:

Send Automated Reminders – No need to manually chase responses. Automated reminders go out to tenants who haven’t replied, ensuring higher engagement without the extra effort.