How Suiters' own booking channel saved them from high commission costs
Suiters is a coliving space that is located in 9 different cities in Spain catering to both working professionals and students. The company differentiates itself as a fully furnished space for tenants to stay in without extra costs that would be required for furnishing from their end.
Company
Suiters
Location
Valencia, Spain
Portfolio
Coliving
Scale
49 units across 9 cities
Challenge 1
Expensive CAC
Suiters never took bookings directly, and used to list their available units on other booking platforms like Idealista and Homelike. The commission rates of these websites were pretty high - around 10-15% - and wound up expensive for Suiters.
Branded booking portal
We built Suiters a booking portal of their own which was branded and integrated to the Suiters website. This meant that Suiters was saving the fees they paid to booking engines (like HomeAlike) and had full operational freedom to list their units however they wanted.
Portion of total bookings coming from Suiters' own booking portal
70%
Challenge 2
Pricing challenges
Prior to building its own booking system, Suiters had limited flexibility in deciding their unit pricing. It was a hassle to get it changed on an external booking platform.
Flexible pricing system
A tailor-made booking platform gave Suiters the freedom to decide between individual unit or category pricing, various seasonal pricing mechanisms, and custom pricing based on booking duration.
Increase in overall occupancy due to more optimized pricing strategy
18%
Challenge 3
Integration of booking channel with PMS
Previously, Suiters would manually add booking details recieved from sites onto their property management system at the time. This process was tedious, time consuming and prone to error.
Automated booking integration
The new booking channel is connected to our system's data storage; details of new bookings automatically gets stored accurately onto the system.
Manpower cost savings due to automation of bookings from OTAs
200 hrs/month
Challenge 4
Need for a customised dashboard
Atop our existing report generation feature, Suiters also wanted to build their own customised analytics dashboard.
Custom analytics APIs
We were able to create APIs catering to Suiters' custom field data, allowing them to build customised reports.
Faster and better decisions
Enabled by new dashboards
Impact at a glance
70%
Bookings from own portal
55%
Reduction in CAC
18%
Occupancy increase
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